Professionally managed SEO marketing services for consistent profitability

One of the best ways to consistently grow your business is through the effective use of Google AdWords campaigns that are uniquely designed to attract a specifically targeted audience.  Often referred to as pay-per-click advertising, this enormously successful advertising system works well with almost any business – which is good news, because SEO marketing is more important than people realize.

One of the great things about the Google Ads platform is that you only pay when an interested customer clicks on your individual ad.  Regardless of your budget, the goal is to obtain the maximum number of clicks through the effective combination of carefully selected keywords, the eye-catching graphics of your advertisement, and other important factors.

Focus on what you do best – running your business

Google Ads marketing is not a “set it and forget it” system.  Search engines are constantly updating and improving their algorithms, which means that your advertising and SEO marketing strategies need to evolve along with them in real time.  If you don’t keep up-to-date with your Google Ads marketing strategies, your competition may leave you in the dust.

Here at Flewid, we help you quickly identify and adapt to new trends in online search inquiries that can positively or negatively affect your business’s profitability.  From the initial account creation and setup to the monthly reporting and detailed analysis, we help you manage the entire process from beginning to end.

Keyword research for a solid foundation

One of the core principles of effective search engine optimization (SEO) is the focusing of your marketing strategies around the best possible keywords.  With the Google Ads system, different keywords will have varying prices based on a platform-specific bidding process.  Determining which keywords to bid on is a crucial component to a successful and cost-effective campaign.

At Flewid, our decades of experience in keyword research helps your company stay within budget while maximizing your ROI.  Anyone can choose keywords that will attract new traffic to your website.  The real skill comes in developing individualized keyword research strategies that target only those viewers who are most likely to pay big bucks for your products and services.  And that’s what we do best.

Our keyword services include:

  • Keyword selection
  • Keyword bid strategies and management
  • Negative keyword management
  • Reviewing of search terms for new keyword and negative keyword selections
  • Geo-targeting keyword manipulation and local SEO strategies
  • A/B testing of Google Ads for optimized response rates
  • Competitor analysis of Google AdWords campaigns
  • Effective use of Google Ads extensions
  • And so much more.

Campaign creation and ad copy to take your business to the next level

Choosing the proper keywords is only half the battle.  For your Google AdWords campaigns to be truly successful, you need attention-grabbing graphics that are both informative and persuasive.  After all, the messaging behind your Google Ad is a critical selling point, and you want your ad copy to truly stand out from the competition.

Our team of graphic artists and campaign creators at Flewid emphasizes language, imagery, and keywords that are specific to the typical search engine queries of your targeted audience. We also test different psychological approaches to determine which ad variations drive the most traffic and achieve the highest possible conversion rates.

Stay involved through monthly reporting and analysis

We value your input and want you to succeed.  As your professional management team for Google AdWords, we review the ongoing progress of your various ad campaigns to identify which ones are driving traffic and increasing conversion rates and which ones are not.

We then thoroughly analyze and compile the data into a detailed monthly, weekly, or daily report that is easy to understand.  After your review of the document, you then have the opportunity to ask questions, offer advice, and make recommended adjustments as we discuss future marketing strategies for the months ahead.

Marketing strategies with easy scalability

We’re one of best agencies providing SEO marketing in Ottawa, and we believe that Google Ad campaigns can increase the profitability of any website – big or small, and regardless of business or industry.  And because the platform is based on a simple pay-per-click fee system, it’s also easily scalable to adapt to your sometimes-evolving budgetary constraints.

For example, let’s say that you unexpectedly discover that a single Google Ad is vastly outperforming the others.  It’s attracting a higher amount of qualified or value-added traffic, and it’s converting at a significantly higher rate.  Instead of trying to duplicate the ad copy into a new, second campaign, we can simply divert more of your pre-determined marketing budget towards this optimally successful Google Ad.

Ready to get started? Contact Flewid today for a no-obligation consultation, and see what a result-driven Ottawa SEO marketing team can do for you. We respond to all inquiries within 24 hours!